About me:
Hi I’m Jennifer Stafford and I am passionate about Fairs & Festivals and the importance of them in our communities. I have 13 years of large scale event experience, in positions such as exhibit rep, events coordinator, non-profit manager, and most recently CEO/Fair Manager. I have a Bachelors Degree in Organizational Communication with an emphasis in marketing. Recently I left my full time Fair Manager position to help with our family business and homeschool my kids. Being that I am fresh out of a small Fair office, I am very familiar with how hard your office staff works and the many hats that they wear to put on a successful event. I have witnessed a gap in the industry where Fairs and Festivals cannot keep up with the demand of social media marketing leading up to their events and many missed opportunities to grow their following and engage with their local community. I created Midway Socials to fill that gap with budgets and flexibility in mind.
how we can help?:
Increased visability & awareness
We will develop and implement comprehensive social media marketing strategy to increase your Fairs visibility in your community.
Engaging COntent Creation
& strategic promotions
Content is key to your Fairs marketing landscape. We specialize in the creation of engaging content to generate an excitement and anticipation for your event.
Creation of custom promotions & campaigns to attract your specific audience is crucial to your events success. Our services can tailor promotions to appeal to that audience.
Community Engagement
Our social media services encourage community participation. Through contests, involving local businesses, & partnering with your sponsor coordinator we can engage your followers in an organic and meaningful way.
Customer Experience Enhancement
Improving the overall experience of guests will turn them into lifelong attendees. This is crucial for any events long term success. Engaging with your customers online before they get to the gate and long after they leave is our specialty.
Free up your staff to do what they do best.....
Leave the storytelling to us!
Social Media is Essential
In today's world, social media is more important than ever before. It's essential to have a strong online presence to build your brand, connect with customers, and increase sales.
Measure Up
Social media analytics provide measurable data on the performance of your Fair promotion efforts. Tracking engagement, reach, & conversions allows you to assess the effectiveness of your strategies.
Data taken from a sample fair client in the timeframe
that I was managing the Meta Accounts
Services offered:
full service Social Media Management
Facebook and Instagram take over, Planning, graphic design, promotion creation, comment and message responses.
90 day commitment. Sponsored Ads included. Weekly zoom meetings for check ins included. On site event management not included.
Content Planning and creation
30-60-90 day options, content calendars and content creation scheduled for you. Once per month strategy meeting. No sponsored posts, no comment or message responses.
Basic graphic design
Graphic design only, no commitment, invoiced on delivery. Social Media, Flyers, Banners, Billboards, and more!
onsite event social media management
Live event social media coordination. Content creation, live posting, daily schedules, onsite key player interviews, live video on FB/IG, around the clock comment and messenger responding. And much more
Custom Package Creation based on your needs
Just a few of the things we can help with include:
- Graphic Design: Social Media, Banners, Billboards, Flyers, & more!
- Social Media account audit
- Content Calendar
- Facebook Event set up with ticket integration
- Saffire website management
- Press Releases
- Email Marketing Design - client must have pre-existing email marketing platform and contact list set up
- Daily Schedule flyers
- Daily Vendor/Entertainment Information emails/flyers - crucial to keeping your contractors informed during your event
Lets Connect!
Jennifer Stafford - Social Media Manager
midwaysocials@gmail.com
text or call: 209-642-2734
@midway.socials
